MB · The LabEXP. 012 · Cartographer

Growth Search / A falsifiable simulation

Map before you spend.

A set of plausible growth levers. Find the ones most sensitive to intervention. The system is hidden, the learning budget is fixed, and every strategy begins with the same evidence.

A cheap model need not replace an experiment to help choose which expensive experiment comes next.

The search

One seeded landscape is an illustration. The evidence comes from repeated simulated landscapes below.

You have a bounded learning budget. How do you find the levers that can move the system?

  • Same start: identical initial evidence and budget.
  • Hidden truth: evaluation only; strategies cannot inspect it.
  • Different evidence: observed opportunity is not causal sensitivity.

Plausible interventions

Proxy reliability setting

Live-test cost multiplier

Interactions & segment differences

Use your settings

Run one example with your current settings. All four strategies search the same hidden business.

Explore a preset

Load 8 levers, find the top 3, and run with a 400-unit budget and cheaper live tests. This changes your settings.

Ready for an illustrative run.
Advanced settings · costs, uncertainty & seed

Each numbered tile is the same lever in every map. An outer border marks a strategy’s selection; after reveal, an inner border marks the true top-k. Tap a tile for its estimate and uncertainty. Use the ? buttons to explain settings, strategies, and results. On a phone, swipe between maps.

Trace playback

Run the search to inspect the actions that made each map.

What looks broken is not necessarily movable.

The left ranking is visible from observed evidence. The right is held back for evaluation.

Observed opportunity

Reach × observed impact × confidence; a useful but confounded starting point.

Intervention sensitivity

Absolute average causal response across fixed contexts. A large effect can be helpful or harmful.

Repeated landscapes

1,000 paired landscapes. Mean intervals are normal 95%; recovery-rate intervals use Wilson’s method.

StrategyFinal top-k recall Endpoint full set Ever full set First-recovery cost Map error Exposure
Use “Run 1,000 landscapes” below to compare results across simulated businesses.

Proxy diagnostic: calculated after repeated runs; target fidelity is a parameter, not a promised realized accuracy.

One example shows how the search works. Repeated landscapes show how often each strategy succeeds, using your current settings.

Fidelity is a condition, not a verdict.

All four strategies are evaluated at 50–95% target proxy fidelity. Lines report recovery; the table carries the cost and censoring fallback.

Opportunity sizingOffline analystSynthetic explorerCartographer
Run the repeated comparison to calculate this sweep.

Scientific mode

Inspect the model before reading the result.

The page generates a hidden nonlinear, segmented response system. Strategies receive only an evidence oracle; the evaluator later compares their selected top-k levers against causal intervention sensitivities. It is a thought experiment with explicit assumptions, not a calibrated forecast.

Target estimand and evaluator

Sensitivity(i) = |Es,X−i[(f(Xᵢ=0.8) − f(Xᵢ=0.2)) / 0.6]|

This is the magnitude of a fixed-range average causal response, weighted across three segments (46%, 34%, 20%) and 24 seeded contexts. A large harmful effect also counts as sensitive; the map does not recommend a rollout direction. Map RMSE concerns this sensitivity map, not recovery of an unknowable full response surface. “First recovery” is an evaluator timestamp: it records when a strategy happened to select the exact hidden top-k, which the strategy itself cannot certify.

Evidence, proxies, and strategy limits

Observed reach, drop-off, impact, and confidence may disagree with intervention sensitivity through noise and confounding. Synthetic probes fit initial/historical evidence, include persistent bias and uncertainty floors, and do not create independent information through repetition. “Fidelity” sets a target proxy-reliability parameter; realized directional accuracy is measured in simulated output rather than assumed.

Cartographer chooses among analysis, synthetic probes, micro-tests, and RCTs using an approximate expected information-gain-per-cost rule focused on top-k uncertainty. This approximation can be wrong. All actions respect a common maximum budget.

Uncertainty, reporting and reproducibility

Intervals for means use paired Monte Carlo samples; full-set recovery rates use Wilson binomial intervals. The downloaded regret field is a normalized gap in summed marginal sensitivities, not foregone revenue or the joint value of intervening on a set. Negative effects can be highly sensitive. Histories and live-test outcomes are stylized; there is no claim of external calibration.

Every download includes engine version, full normalized configuration, seed, strategy metrics, paired Monte Carlo differences when supplied, and diagnostics. The single map is labeled illustrative. Repeated runs carry confidence intervals. Cost-to-discovery is censored by failures and reported conditionally; recovery stays unconditional.

Full equations, parameters, and limitations

Download the complete specification · Download source, tests, and research runner

Sources and framing