Morgan Brown · Instrument ABC

Published 2 Forthcoming 3 Entries 5 Counts are the register itself — nothing estimated

§ Register

Writing

Every essay, measured and filed. Published pieces carry their lead figure; forthcoming entries are logged from the journal and wait for their essay.

  1. September 2026

    Growth Is a Search Problem

    AI makes experimentation cheaper. The advantage moves to designing better search — choosing the right objective, levers, and evidence.

  2. July 2026

    Jacket Copy, Revised

    Hacking Growth, reread at nine years — a working session between Morgan Brown and Claude Fable, condensed from the record.

  3. June 2026 · forthcoming

    AI-native growth loops

    What does a growth model look like when the product can improve itself between sessions?

  4. May 2026 · forthcoming

    The death of the funnel

    Funnels assume a line of strangers. Loops assume relationships that compound.

  5. April 2026 · forthcoming

    Agents as the new channel

    When software shops for software, distribution gets rewritten. Who is the customer then?