Everything I know about product growth to inspire and drive your business.

Every business leader, product owner or entrepreneur has the same challenge: unlocking growth. I’ve spent my career helping companies and products do just that. Here’s what I know.

Growth StrategiesGet The Book

Growth Talks

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From acquisition to retention, revenue to referrals, I deliver talks to audiences and teams around the world about how to grow. Want to work with me? Get in touch.

Building a Growth Engine

Learn how to organize your team and change how you work to build a scalable engine of growth for your product.

Creating Compounding Growth

The secret to increasing returns is harnessing the power of compounding growth for your company. You can do it with this straightforward guide.

High Tempo Testing

Fast growth requires rapid learning. Learn how the best growth teams run laps around competitors with a focus on fast-paced quantified learning.

Photo Credit: Unbounce CTA Conf 2017

What People Are Saying

It used to be that designers and engineers were responsible for developing new products, data teams were responsible for number-crunching reports, and marketers were responsible for acquiring and monetizing as many customers as possible. But today’s companies can’t afford to be slowed down by organizational silos. Here, growth-hacking pioneers Ellis and Brown show how to break down those traditional barriers and marry powerful data analysis, technical know-how, and marketing savvy to quickly devise and test ways to fuel breakout growth

Nir Eyal
Bestselling author of Hooked

In an increasingly erratic business landscape where new competition can emerge overnight, customers’ loyalties can shift unexpectedly, and markets are constantly being disrupted, finding growth solutions fast is crucial for survival. Hacking Growth provides a compelling answer to this urgent need for speed, offering companies a methodology for finding and optimizing new strategies to increase their market share and quickly.

Eric Ries
Bestselling author of The Lean Startup

Ellis and Brown have accomplished what we’ve been talking about for twelve years, which is to compile and organize an accurate view into the inner workings of an emerging discipline. Their wisdom (plus the anecdotes and stories) have rarely been discussed outside of a small circle of people, and they give real insight into how digital growth hacking is done at the highest levels. As all companies become digital, this is a must-read for anyone in business.

James Currier
Managing partner, NFX Guild

There is nothing more important for any business than attracting users and customers to your products. The tools to do this in today’s online-driven world are very different from the past. Hacking Growth will teach you how to think like a marketer of tomorrow. You will learn how to do deep data analysis, and how to think about developing features into your products that drive growth directly.

Josh Elman
Partner, Greylock Partners

Marketers realize that marketing as we’ve known it will be replaced by growth hacking. So what is it, how do you do it, and why do you need to? Morgan Brown and Sean Ellis help you ask and answer those questions in this brilliant book, made for those new to the art and science on how to hack growth.

Geoffrey Colon
Communications Designer at Microsoft and Author of Disruptive Marketing

Two of the best marketers I know, Morgan Brown and Sean Ellis, have written a fun and accessible guidebook to growth hacking and marketing. If your mandate is to drive high leverage growth, then this book is your new best friend.

Patrick Vlaskovits
New York Times Bestselling Author of Hustle and The Lean Entrepreneur

Hacking Growth is the definitive guide to building authentic, sustainable, compounding growth for your company. If you want to know how proven growth practitioners at fast-growing companies do what they do-- pick up this book.

Annabell Satterfield
Growth Mentor, 500 Startups

A terrific book [that] belongs up there with Geoffrey Moore, Eric Ries and Steve Blank’s books as a fundamental part of the canon of StartUpLand

Jeff Bussgang
Harvard Business School Lecturer, and general partner at Flybridge Capital Partners

Hacking Growth

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Photo Credit: Hackabu

How Today’s Fastest-Growing Companies Drive Breakout Success

It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs.

So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking.

Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more.

An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and “spaghetti-on-the-wall” approaches with more consistent, replicable, cost-effective, and data-driven results.

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Featured Blog Post

Measuring 'Confidence' in ICE Prioritization

Assessing 'Confidence' is arguably the most contentious part of the ICE growth prioritization framework. Here's how to use it accurately.