Uncorrected proof · not for sale · 01 / Title
Morgan Brown
Notes on compounding
Growth & product executive. Co-author of Hacking Growth. Everything he knows about product growth, to inspire and drive your business.
First edition · MMXXVI
The Operator
Every business leader, product owner, or entrepreneur has the same challenge: unlocking growth. Morgan Brown has spent his career helping companies and products do just that—leading growth and product at Opendoor, at Shopify, and at Meta, where he worked on growth for Instagram.1 Before that: founding COO of GrowthHackers, COO at Qualaroo, head of growth at TrueVault. Here is what he knows.
From acquisition to retention, revenue to referrals, he delivers talks to audiences and teams around the world about how to grow:2 not a bag of tricks but a system—rigorous, cross-functional, patient. The thesis hasn’t changed since 2017. The companies keep proving it.
The Book
Growth
How Today’s Fastest-Growing Companies Drive Breakout Success
- 750,000+ copies
- 16+ languages
- Taught in MBA programs worldwide
“Doing for market-share growth what The Lean Startup did for product development.”
From the jacket — Hacking Growth, 2017
Praise
“Hacking Growth provides a compelling answer to this urgent need for speed, offering companies a methodology for finding and optimizing new strategies to increase their market share and quickly.”
Eric Ries — bestselling author of The Lean Startup
“…growth-hacking pioneers Ellis and Brown show how to break down those traditional barriers and marry powerful data analysis, technical know-how, and marketing savvy to quickly devise and test ways to fuel breakout growth.”
Nir Eyal — bestselling author of Hooked
“Hacking Growth will teach you how to think like a marketer of tomorrow.”
Josh Elman — partner, Greylock Partners
Selected Work
- Growth & Product Opendoor 2020— · current
- Director of Product, Growth Shopify 2018–2020
- Product Management, Growth Meta / Instagram 2017–2018
- Founding COO GrowthHackers 2014–2017
- COO Qualaroo 2013–2014
- Head of Growth TrueVault 2013
Present Tense
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AI-native growth loops.
When the product can act on its own behalf, acquisition stops being a department and becomes a property of the software.
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The death of the funnel.
Funnels assume people move in one direction. They never did—and now the models know it.
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Agents as the new channel.
The next distribution surface isn’t a feed; it’s a model deciding what to recommend. Growth teams will learn to be legible to machines.
Letters
Growth strategies, straight to your inbox: occasional letters with his best tips on how to grow your business, for free.